Is Offering a Real Estate Rebate a Good Marketing Strategy?

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It appears that more and more real estate agents are offering real estate commission rebate to attract home buyers. Just try searching the internet for “real estate rebate” or “discount real estate agents” and you’ll get an idea how many agents are now offering real estate rebates. Does it mean it’s a good marketing strategy?

Many real estate professionals will argue that it’s not good practice to offer rebates for a variety of reasons but whether it’s true or now, it appears that real estate rebates are now becoming mainstream.

If you’re a home buyer wondering how rebates work, you can visit the website of the Department of Justice here. And before you ask an agent for a rebate, make sure rebates are legal in your area. The DOJ also published a list of states that allow and prohibit rebates on their website. You can read the list here.

So if you’re planning to buy or sell a home in the near future, will a real estate rebate affect your decision in choosing a real estate agent to work with?

August 6, 2017 |

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